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Saturday, May 12, 2007 « Back to the Press Room

Winning with Widgets

To promote its Cingular Sounds mobile music services, Cingular has created a user-generated music contest with partner Freewebs.

The promotional campaign is asking users to design multimedia "widgets" -- or mini Web applications that can be embedded in Web sites and blogs -- consisting of remixed music, self-created dance videos, karaoke recordings and more inspired by Ne-Yo and other artists promoted via the Cingular Sounds program.

Freewebs will post the best submissions on its Web sites and award the top three $500.