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Tuesday, Nov 21, 2006 « Back to the Press Room

Web-Page Clocks and Other 'Widgets'

To generate buzz for this winter's launch of the film "Freedom Writers," Paramount Pictures decided it needed a cutting-edge Internet advertising strategy. Blitzing the Web with banner ads wasn't good enough.

Original Article URL: http://online.wsj.com/article_print/SB116406464019128830.html